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FOREST SERVICE CELEBRATES SMOKEY BEAR'S 65TH BIRTHDAY
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Forest Service Press Office
WASHINGTON, August 10, 2009 — The USDA Forest
Service today celebrated the 65th birthday of an American
icon – Smokey Bear –and released the new Smokey Bear
Story "big book." This bilingual (English and Spanish)
illustrated educational book introduces Smokey Bear and fire
prevention messages to a new generation of American
children. Smokey Bear's trademark message, "only you can
prevent wildfires," is one of the longest running PSA
campaigns in U.S. history.
"Smokey Bear is one of the most beloved symbols in American
history and his important message has been communicated to
generations of Americans during the past sixty five years," said
U.S. Forest Service Chief Tom Tidwell. "This new book will help
mentor a new generation in carrying on Smokey's message."
Since his birthday on August 9, 1944, Smokey Bear has
been a recognized symbol of conservation and protection of
America's forests. His message about forest fire prevention
has helped to reduce the number of acres lost annually to
The celebration featured a bilingual reading of the Smokey
Bear Story to local pre-school children. The Alexandria
Children's Chorus performed in honor of the celebration and
Smokey Bear cut his birthday cake. Additionally, the
illustrator for the book was on hand to sign complimentary
copies of the Smokey Bear Story "big book". This beautifully
illustrated children's book is tied to national education
standards of learning and suggests activities and programs
that can be conducted with children while learning five rules
to prevent wildfires.
forest fires, or wildfires, from about 22 million (1944) to an average of 6.5 million annually today. However,
wildfire prevention remains one of the most critical issues affecting our country. Many Americans believe that
lightning starts most wildfires. In fact, 9 out of 10 wildfires nationwide are started by humans. The principle
causes are campfires left unattended, trash burning on windy days, careless discarding of smoking materials
and BBQ coals, and operating equipment without spark arrestors.
For more information on Smakey Bear, visit his Web Site. Loaded with information an activities of interest to
young and old alike